Every location is a regional discovery driver.
Location Intelligence™
Findr measures how audiences digitally discover physical places — turning the search and map activity around your location into sponsor-ready business intelligence, tourism reporting, and audience geography insights you can act on.
Direction Requests Lift
+1,455 %
Sample festival, event window vs. baseline
Out-of-Market Share
+55 %
Of all event-window discovery
Markets Reached
47
ZIP codes with measurable engagement
Post-Event Halo
14 days
Sustained discovery activity
01 / The Positioning Shift
Most events report on what already happened. We report on where it happened from.
Traditional event reporting tells stakeholders the same things every year: tickets sold, social impressions, ad reach. Findr introduces a category of metric that didn't exist before — geographic discovery intelligence rooted in the venue or location's own digital surface area.
Traditional Event Metrics
OLD Attendance estimates
OLD Social media impression
OLD Website traffic
OLD Ad reach numbers
OLD Ticket sales velocity
OLD Press mention
Findr Location Intelligence
NEW Regional pull radius mapping
NEW ZIP-code level direction request data
NEW Out-of-market discovery attribution
NEW Cross-platform visibility index
NEW Pre-event, during, and post-event venue lift
NEW Branded vs. discovery search ratio
In 2026, residents don't visit a city's website to find when the senior center opens. They tap a search bar on their phone and pull up a map. If that map is wrong, the city loses the resident.
— FINDR AUDIT SUMMARY
02 / The Three Measurement Layers
Three signals. One integrated picture.
Every metric in a Findr Intelligence report rolls up into one of three layers — each useful on its own, more powerful together.
LAYER 01
Venue Discovery
How audiences interact with the venue itself across Google Maps and Apple Maps, before they ever buy a ticket.
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Direction requests
-
Profile and place card views
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Branded vs. discovery search ratio
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Mobile interaction patterns
-
Search query intent analysis
LAYER 02
Event Visibility
How the event itself drives lift in venue activity, what discovery searches it triggers, and how long awareness persists.
-
Pre / during / post event activity
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Event-driven discovery spikes
-
Regional search increases
-
Post-event halo measurement
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Seasonal and YoY benchmarking
LAYER 03
Economic Intelligence
Where audience interest originates geographically, and what that means for tourism, sponsorship, and infrastructure.
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Regional pull radius mapping
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Out-of-market vs. local split
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Tourism intent indicators
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Sponsor-ready market segmentation
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Destination awareness lift
03 / The Ecosystem
One dataset. Three audiences.
The same underlying intelligence answers fundamentally different strategic questions for different stakeholders — which is what makes it valuable enough to support the entire ecosystem.
For Cities & Venues
Quantify your location as a regional asset.
Cities and venue operators receive recurring intelligence that supports tourism funding requests, infrastructure justification, grant applications, and venue-marketing pitches to event organizers. Your public space becomes a measurable economic driver — not just a place that hosts events.
For Event Organizers
Understand audience interest before tickets are sold.
Festivals and event producers receive pre-event, during, and post-event intelligence reports that map regional audience interest, identify the markets that engaged organically, and isolate event-driven lift from baseline. Use this data for ad targeting, partnership conversations, and year-over-year planning.
For Sponsors
Geographic exposure data, not impression estimates.
Sponsorship reporting that goes beyond "X million social impressions." Sponsors receive segmented regional engagement data showing exactly where their activation reached audiences — supporting renewal pitches, regional campaign planning, and demonstrable ROI conversations with brand teams.
04 / The Reporting Cadence
An event isn't one moment. It's four phases of measurable activity.
Findr's reporting captures the entire arc of an event — and reveals patterns most organizers never see because they only measure the day-of.
T-30 to T-8
Pre-Event Build
Initial discovery activity surfaces. Audience research begins. Awareness baselines establish.
T-7 to T-1
Pre-Event Peak
Direction requests spike as audiences plan logistics. Branded search activity surges.
DAY 1 — DAY N
Event Window
Day-of and walk-up activity captures the audience that didn't pre-purchase. Real-time discovery.
T+1 to T+14
Post-Event Halo
Sustained venue and brand awareness. Durable discovery lift. Foundation for next year's campaign.
05 / Illustrative Reporting
What a Findr Location Intelligence reporting looks like.
The example below is illustrative — drawn from a sample three-day music festival at a city-owned waterfront amphitheater. Real engagement reports are tailored to each event's specific scale, geography, and goals.
SAMPLE EVENT · BAYFRONT AMPHITHEATER · 3-DAY FESTIVAL
Sandcastle Sounds Music Festival
Pre-event, during, and post-event window — 30-day baseline comparison.
PROFILE VIEWS
31,450
DIRECTION REQUESTS
+646%
2,847
+1,455%
BRANDED SEARCHES
12,387
MARKETS REACHED
47
Regional Pull Radius
Discovery and direction-request activity, mapped by distance from the venue. The wider the ring, the more dispersed the audience.
Local · 0–15 mi · 44.7%
Regional · 15–50 mi · 28.4%
Extended · 50–150 mi · 12.6%
Long-haul · 150–300 mi · 8.9%
Out-of-state · 300+ mi · 5.4%
MARKET
DIRECTION REQUESTS
REACH
Tampa Bay metro
Sarasota / Bradenton
Orlando metro
South Florida
Out-of-state
1,847
342
298
189
189
62.4%
11.5%
9.8%
6.5%
7.0%
06 / The Differentiation
Foot traffic tells you who arrived. Findr tells you who's coming.
Most location analytics platforms measure physical foot traffic — where mobile devices show up after the fact. That data is powerful, but it's expensive, enterprise-locked, and only useful once people are already on the ground. Findr measures the layer underneath: how audiences digitally discover a venue across map and search ecosystems before they ever arrive.
Mobility & Foot-Traffic Analytics
Findr Location Intelligence™
Measures who digitally discovered a venue
Map ecosystem engagement and search visibility
Pre-arrival audience intent
Accessible to cities, venues, and event organizers
Captures every direction request, search, and tap
Public-facing engagement signals
Measures who physically arrived at a venue
Mobile device location data
Post-arrival behavior
Enterprise pricing, complex data licenses
Requires large sample sets to be statistically valid
Privacy-sensitive
The two categories complement each other — foot traffic confirms attendance, Findr explains discovery and intent. Where mobility analytics has historically been priced for enterprise retail and real estate, Findr was built with cities, public venues, and event organizers as the primary audience. The data is the same kind of strategically valuable. It's just accessible.
What is your venue really generating?
The data already exists. Most cities, venues, and event organizers just don't have access to it. Findr can show you what your venue is generating in regional discovery, tourism intent, and audience interest — and what to do with it.
Findr.
Location Intelligence™ · Venue Visibility Analytics
Sample reporting and metrics shown are illustrative. Actual report content, methodology, and metric availability vary by venue and platform.