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How Findr fixed three city departments' digital presence in 90 days.
The City of Cypress Springs had three locations with broken Google Business Profiles, a Senior Center directing seniors to the wrong building, and a Recreation Center entirely invisible on Apple Maps. After Findr's audit and corrections, every metric the City had been flying blind on came into sharp focus — and started compounding.
Cypress Springs case study is an illustrative example based on common audit findings across Findr engagements.
PROFILE VIEWS GROWTH
+187 %
Library, Month 1 → Month 3
PHONE CALLS GROWTH
+439 %
Senior Center, Month 1 → Month 3
APPLE MAPS VISIBILITY
0 → 312
Rec Center taps per month
REVIEWS RESOLVED
54
Backlogged across 3 locations
i. The Audit
The City was flying blind across all three locations.
Findr's pre-engagement audit reviewed 18 points per location across both Google Business Profile and Apple Business Connect. Across the three city facilities, every single location had at least one critical issue that was actively costing the City visibility, residents, and access to services.
SEVERITY: HIGH
Cypress Springs Public Library
Library Services
Profile not verified – no City edit access
Hours wrong: showed Mon-Fri 9-5 instead of actual evenings & weekends
Phone number rang to a disconnected line
Zero photos on the listing
11 unanswered reviews (some 3+ years old)
SEVERITY: HIGH
Cypress Springs Rec Center
Parks & Recreation
Profile abandoned – last edit 2021
Photos predated 2023 facility upgrades and renovations
Summer hours never updated, year-round
Not present on Apple Maps at all
16 unanswered reviews
SEVERITY: CRITICAL
Cypress Springs Senior Center
Community Services
3 duplicate listings with different addresses
Three different phone numbers – only one rings the front desk
Apple Maps directing to old building
27 reviews split across duplicates
14+ "wrong building" arrivals in 18 months
In 2026, residents don't visit a city's website to find when the Senior Center opens. They tap a search bar on their phone and pull up a map. If that map is wrong, the City loses the resident.
— FINDR AUDIT SUMMARY
ii. The Engagement
In 30 days, Findr reset the foundation.
01. Verification & Ownership
02. Information Accuracy
03. Customer-Facing Content
04. Review Management
05. Reporting Infrastructure
Phase 1: Foundation
Before performance can improve, the underlying profiles need to be controlled, accurate, and surfacing the right information to the right searches. Findr completed all of the following in the first 30-45 days of engagement:
Claimed and verified all Google Business Profile listings under City-controlled credentials
Identified and merged 3 duplicate Senior Center listings into one verified profile
Created and verified an Apple Business Connect place card for the Recreation Center (which had none)
Corrected addresses, hours, and phone numbers across all three locations on both platforms
Added 60+ photos across the three locations (interior, exterior, programs, facilities)
Wrote category-optimized descriptions surfacing programs residents actually search for
Responded to all 54 backlogged reviews and established a 48-hour response cadence
Set up monthly automated reporting infrastructure — the City's first-ever performance data
iii. The Results
Three months later, every metric is compounding.
Performance grew across all three locations and both platforms in every monthly report — driven by accurate listings surfacing in more searches, photos building trust, and reviews driving social proof. Selected highlights from Month 3 vs. Month 1:
Public Library
LIBRARY SERVICES
PROFILE VIEWS
2,184 → 6,267
PHONE CALLS
47 → 168
DIRECTIONS
89 → 341
TOTAL GROWTH
238 %
Recreation Center
PARKS & RECREATION
PROFILE VIEWS
3,847 → 9,318
PHONE CALLS
73 → 244
DIRECTIONS
134 → 456
TOTAL GROWTH
232 %
Senior Center
COMMUNITY SERVICES
PROFILE VIEWS
1,247 → 4,623
PHONE CALLS
31 → 167
DIRECTIONS
52 → 266
TOTAL GROWTH
332 %
20,208
Profile views in Month 3 alone — none of which the City would have captured before Findr.
1,648
Direction requests in Month 3 — each representing a resident actively planning a visit to a City facility.
0
Documented "wrong building" arrivals at the Senior Center since Month 1, down from ~0.8 per week.
iv. From Data To Decisions
The data became three different strategies for three different departments.
Performance reporting is only useful if departments can act on it. Each department head used Findr's monthly data to plan a specific upcoming initiative — at three very different budget levels, for three very different audiences.
LIBRARY SERVICES
Summer Reading Program
Targeting families across the 5 highest-density zip codes from Findr's reporting, with mobile-first creative built around the search terms parents were already using.
Data-driven insight
"80% of direction requests come from just 5 zip codes — concentrated geography, low-budget targeting."
$1,000
PARKS & RECREATION
Fall Youth Sports League
Three-tier Facebook ad set structure mirroring the Rec Center's broader geographic reach. Pacing scheduled to peak during the registration deadline window.
DATA-DRIVEN INSIGHT
"Apple Maps engagement grew 366% — capturing iPhone parents previously invisible to the City."
$3,500
COMMUNITY SERVICES
Health & Wellness Fair
Direct mail dominant (35% of budget) because the data showed a tightly concentrated audience that prefers phone contact — channel mix dictated by audience behavior, not assumptions.
DATA-DRIVEN INSIGHT
"Senior Center sees the highest call-to-view rate of all three locations — phone-first audience."
$3,500
The full deliverables
Every engagement includes the audit, monthly reporting, and quarterly strategic reviews. Sample documents below.
01.
Local Search Presence Audit
The full pre-engagement audit covering all 18 points across both.
02.
Quarterly Performance Recap
Three months of monthly reporting consolidated into a single quarterly performance review.
03.
Strategic Use Case
How three departments translated Finder's data into three distinct ad budget allocation plans.
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